Tower Sealants
A bold, product-led website for a caulk and sealant manufacturer serving professional painters and contractors. A clear product catalogue, a dealer locator and online buying, all in one place.
The challenge
Tower Sealants sells to busy professionals who need the right product, its technical data and somewhere to buy it, fast. With a growing range, multiple offices and both dealer and direct sales, the site had to make every one of those paths obvious.
Our approach
- 01Organised the range into a product catalogue with solutions grouped by job, so painters find the right sealant quickly.
- 02Put “Local Dealer” and “Buy Online” in the header on every page, so there’s always a next step.
- 03Gathered technical, safety and architect data sheets into a resources hub contractors can rely on.
- 04Added practical tools, including a usage calculator and compatibility guide, plus a wholesale pathway for trade accounts.
- 05Kept the brand bold and industrial, with English and Spanish language options.
What we built
- Product catalogue
- Dealer locator
- Online buying pathway
- Data sheet resource hub
- Usage calculator and compatibility guide
- Wholesale enquiries
The result
A site that works as hard as the products: professionals can research, compare and buy, or find a local dealer, in a few clicks.
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